Wisdom is Better Than Jewels (Proverbs 8)

Throughout the Proverbs "Lady Wisdom" constantly calls out to us, inviting us, welcoming us to rejoice in her good treasures. Why is wisdom personified this way? And why do we humans love folly so much? Why do we need to be persuaded like this to attain wisdom? The Lord is full of wisdom and all he does is wise. To be wise, therefore, is fully to bear the image of God and to be imitators of his ways.